
Privacy Policy
Sleepy Bears FZCO
Last updated: January 2026
Sleepy Bears FZCO (“Sleepy Bears”, “we”, “us”, “our”) is committed to protecting your privacy and handling your personal data with care, transparency, and respect.
This Privacy Policy explains how we collect, use, store, and protect personal information when you interact with us, use our website, or engage with our sleep consultancy services.
1. Who We Are
Sleepy Bears FZCO
Registered in the United Arab Emirates
Contact email:
📧 lexi@sleepybearsco.com
For the purposes of data protection laws, Sleepy Bears FZCO is the Data Controller of your personal information.
2. The Information We Collect
We may collect and process the following types of personal data:
Information about parents or caregivers
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Full name
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Email address
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Phone number (including WhatsApp)
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Location / time zone
Information about your child
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Child’s name
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Date of birth / age
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Sleep routines and habits
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Relevant health or developmental information that impacts sleep (e.g. reflux, allergies, medical considerations)
Service-related information
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Intake questionnaire responses
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Call notes and sleep plans
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Communication history (emails, WhatsApp messages, call summaries)
Website and contact data
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Information you submit via website forms
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Communications sent via email, WhatsApp, or Instagram direct messages
We only collect information that is necessary to provide our services effectively and safely.
3. How We Use Your Information
We use your personal data to:
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Provide sleep consultancy services and tailored support
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Communicate with you before, during, and after working together
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Create personalised sleep plans and follow-up support
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Respond to enquiries and messages
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Improve our services and client experience
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Meet legal, regulatory, or safeguarding obligations
We do not sell your data or use it for unrelated purposes.
4. Lawful Basis for Processing
Depending on the circumstances, we process personal data under one or more of the following lawful bases:
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Contract: to deliver the services you have requested
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Consent: where you have explicitly agreed (for example, optional communications)
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Legitimate interests: to run and improve our business in a way that does not override your rights
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Legal obligation: where required by law
5. Marketing & Communications
We currently do not send newsletters, but may do so in the future.
If we introduce newsletters or marketing emails:
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You will only receive them if you have opted in
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You will always have the option to unsubscribe
We may:
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Send follow-up emails related to your enquiry or services
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Respond to messages via Instagram direct messages or WhatsApp
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Contact other businesses for professional networking purposes
We will never add you to a marketing list without your consent.
6. How We Store and Protect Your Data
We take appropriate technical and organisational measures to keep your data secure.
Your information may be stored using:
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Wix (website and forms)
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Gmail / Google Workspace (email communications)
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WhatsApp (client communication)
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iCloud (secure storage of documents and notes)
Access to personal data is restricted and protected through passwords and secure devices.
7. How Long We Keep Your Data
We only keep personal data for as long as necessary to:
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Provide our services
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Meet legal or professional obligations
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Resolve any follow-up matters
Once data is no longer required, it is securely deleted or anonymised.
8. Sharing Your Information
We do not share your personal data with third parties except:
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Where required to deliver our services (e.g. essential digital tools)
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Where legally required
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Where there is a safeguarding or child protection concern
We never share your data for marketing purposes.
9. Your Rights
Depending on your location, you may have the right to:
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Access the personal data we hold about you
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Request correction of inaccurate or incomplete data
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Request deletion of your data
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Restrict or object to certain processing
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Withdraw consent where consent was given
To exercise any of these rights, please contact us at:
📧 lexi@sleepybearsco.com
10. International Clients
We work with families globally.
Where applicable, we follow internationally recognised data protection standards, including principles aligned with the UK General Data Protection Regulation (GDPR).
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our services or legal requirements.
The most up-to-date version will always be available on our website.
12. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact: